Apple now lets video, music apps enroll new prospects at no cost

Apple mentioned Wednesday that the so-called “reader app,” which permits customers to entry libraries of content material on their telephones, will likely be allowed to make use of exterior hyperlinks inside its apps to permit customers to enroll or entry their accounts. in a position to handle.

Apple mentioned the transfer, which was introduced final yr as a part of an settlement with the Japan Honest Commerce Fee, applies to apps that present magazines, newspapers, books, audio, music or video content material. . The Reader app consists of a number of the hottest apps on Apple’s App Retailer, together with Spotify and Netflix.

Apple beforehand forbade app makers from instructing customers to enroll via the web site. As a substitute it pressured them to make use of Apple’s App Retailer fee system, which accounts for between 15% and 30% of gross sales. The brand new coverage will permit these apps to bypass Apple’s charges by linking to an exterior web site for brand new prospects to enroll.

The change, which is now mirrored in Apple’s App Retailer pointers, will allow reader apps to deal with their very own buyer administration for customers accessed via the app, a sticking level that app makers have complained about with regulators and around the globe. Have complained within the courts. The brand new coverage is obtainable globally, Apple mentioned.

The rule would not apply to all apps. Video games that supply in-app purchases, which comprise nearly all of Apple’s App Retailer income, will nonetheless want to make use of Apple’s fee system.

Apple mentioned in a put up on its developer web site that builders can submit a request type to Apple and that Apple’s app evaluation course of will nonetheless approve updates to the app. The hyperlink should be formatted like an ordinary hyperlink, not a button, and should be the area title of the web site to which it’s linked.

Apple additionally has some restrictions – for instance, any app that qualifies might not even supply in-app purchases, and the app might not present in-person real-time companies comparable to tutoring or health coaching. who should still be required to entry the App Retailer. fee.

Apple mentioned apps that embody digital content material as a function however are centered on different makes use of, comparable to social networking, can even not be eligible for this system.

Apple requires a popup that warns the consumer that “Apple is just not chargeable for the privateness or safety of transactions made with this developer” earlier than leaving the app.

The change in coverage comes as Apple’s App Retailer guidelines come beneath intense scrutiny by courts and lawmakers around the globe.

In response, Apple has made a number of adjustments to its insurance policies and carved out and exempted sure kinds of apps and app makers, however not primarily based on its core curiosity the proper to find out which software program is used on iPhones. and continues to argue that the App Retailer fees not just for processing funds, but in addition for App Retailer distribution and assist.

In a separate weblog put up on Wednesday, Apple mentioned it had additionally modified its coverage within the Netherlands to pressure it to permit permission for not complying with an order from the antitrust watchdog Authority for Shoppers and Markets in that nation. A positive of about 50 million euros has been imposed. Exterior hyperlinks for relationship apps.

Apple’s new coverage would not require app makers within the Netherlands to submit a completely completely different model, or “binary,” than was beforehand required.

“As we have mentioned earlier than, we disagree with ACM’s unique order and are interesting it,” Apple mentioned in its weblog put up.

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