“Belgian Value Warfare for Solely Two Contenders”


The worth differential between grocery store chains in Belgium is widening, shopper group Style-Acupuncture discovered. market chief Colruyt and dutch Albert Hygeno whereas on the high delhis, carrefour And macro Watch the highest two speeds away.

Colruyt most cost-effective

In its annual grocery store assessment, Style-Ankoop declared Colruyt to be Belgium’s most cost-effective – not coincidental for a sequence that calls itself “Colruyt Lowest Value” and gives a assured lowest value. Two developments are price noting: Colruyt is especially worthwhile in the case of main manufacturers and has even decrease costs if there’s an Albert Heijn close by – Colruyt has a pricing based mostly on which opponents are round . As the costs of main manufacturers rise, so do Carrefour (hypermarket), cleanDelhaize and Macro supply “common” costs, whereas Carrefour Market (Group Mestdag) and intermarche are dearer. tops the pricing tree match,

In a combined basket of A-brands and personal labels that greatest replicate the conduct of common shoppers, Colruyt wins the race first… with its personal pick-up service Accumulate & Go. Third is Albert Heijn (+2%), whereas the total listing is within the desk beneath. The variations with different manufacturers are placing: Carrefour Hypermarkets observe with +12%, whereas the trio of Delhaise, Macro and Carrefour Markets are 17% dearer. That is notable, because the pattern in earlier years was considered one of diminishing variations.

There are two observations with this comparability desk: the truth that Jumbo entered the Belgian market too late, and the truth that Aldi and Lidl wouldn’t have a full vary of A-brand merchandise and subsequently should has additionally been excluded.

Colruyt (close to Albert Heijn) 100
Accumulate and Go (close to AH PUP) 102
Albert Hygeno 102
Colruyt (not close to AH) 105
Accumulate and Go (Not close to AH PUP) 107
Carrefour Hyper 112
delhis 117
Eddie Delhaize 117
macro 117
Carrefour Market 117
intermarche 118
Carrefour Market Mestadagho 119
match 128

The test-scope in contrast the costs of 24,000 merchandise throughout all ranges and throughout ranges throughout the first 9 months of 2019. The analysis methodology was up to date this yr, with some chains offering full transparency, whereas Check-Appropriate actively scrutinized different chains’ on-line costs. Since Spar and OK don’t publish their costs on-line, they don’t seem to be added to the desk.

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The worth differential between grocery store chains in Belgium is widening, shopper group Style-Acupuncture discovered. Market leaders Colruyt and Dutch Albert Heijn are on high, whereas Delhaize, Carrefour and Macro see the highest two momentum away. Colruyt Least expensive In its annual grocery store assessment, Check-Aankoop declared Colruyt the most cost effective in Belgium – no coincidence for a sequence that calls itself “Colruyt Lowest Value” and ensures the bottom value. Is. Two developments are price noting: Colruyt is especially worthwhile in the case of main manufacturers and has even decrease costs if there’s an Albert Heijn close by -…



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