UNC Board of Governors Names David Crabtree as Chief Govt Officer of PBS North Carolina


CHAPELL HILL, NC – David Crabtree, the veteran broadcast journalist who has served as PBS North Carolina’s interim chief government officer since April, was appointed completely to the function at this time, UNC Programs introduced.

The College of North Carolina Board of Governors voted to appoint Crabtree as CEO and normal supervisor on the advice of UNC System President Peter Swan and with the assist of the PBS North Carolina Board of Trustees and the North Carolina Public Tv Basis of administrators. He’ll assume the everlasting function instantly.

“We’re lucky to have a seasoned skilled who understands tv audiences, somebody who is aware of and loves North Carolina, and somebody who’s deeply dedicated to the success of PBS North Carolina,” stated Swan. Instructed. “Throughout his interim interval of management, he has listened rigorously and employed his appreciable talent to information an excellent group of execs on their mission to coach, inform and entertain North Carolinians.”

Crabtree joined the group in April, changing Lindsay Berman, who served as chief government officer from August 2019 to March 2022. Through the previous six months, Crabtree has made it a precedence to satisfy face-to-face with staff, interact with board members and companions, and assist staff as they supply the state with a robust portfolio of content material, engagement, and training initiatives. Huh.

Crabtree and his group proceed to navigate the quickly altering media panorama with investments in multiplatform content material supply, together with a redesigned pbsnc.org web site and a brand new augmented actuality app geared towards younger learners, NC’s Discover, in addition to make fixed efforts to find purposes. of NextGen TV expertise in content material and academic useful resource supply.

Jack Clayton, chairman of the PBS North Carolina Board of Trustees, stated, “Throughout David’s tenure it turned clear that his management imaginative and prescient, in depth broadcast expertise, ties to the state, and dedication to public service enabled him to maneuver the group ahead. specifically certified.” “We’re grateful for his service as interim and are excited in regards to the prospects he’ll carry to PBS North Carolina and the academic mission that’s vital to our 67-year historical past of serving the individuals of the state.”

In his everlasting function, Crabtree may have accountability for the general management, strategic route and operations of the group, which has greater than 150 everlasting, momentary and contract staff throughout the state and a portfolio that features in-person engagements, 4 over-the-counter -Air channels – PBS NC, North Carolina Channel, Ruttle 24/7 PBS KIDS and Explorer Channel – and a rising digital portfolio for on-line content material supply. PBS North Carolina serves the third largest public media market in america with over 90,000 members and an working price range of over $30 million.

Along with persevering with to ship credible content material and transformative experiences, underneath Crabtree’s management, PBS North Carolina continues to satisfy present and future calls for by reorienting itself to North Carolina and articulating its worth proposition by a statewide will full. Model consciousness marketing campaign, a primary of its type from the community. The highly effective mixture of Crabtree’s title recognition, huge community of relationships and the group’s 10-year strategic planning place PBS North Carolina to attain its long-term imaginative and prescient by an in depth fundraising marketing campaign. “The way forward for PBS North Carolina is extraordinarily vivid,” Crabtree stated. “I’m honored to serve on this function and stay dedicated to the success and repair mission of this precious public media community.”

Crabtree is well-known in North Carolina after a distinguished profession as a broadcast journalist at WRAL from 1994 to 2022. An anchor and reporter with three many years within the tv information trade, she has obtained 16 Emmy Awards, one Edward R. Murrow Regional Prize and DuPont and Gabriel Prize. He was named Reporter of the 12 months 4 occasions from the Radio Tv Information Administrators Affiliation and received the North Carolina Affiliation of Broadcasters Distinguished Service Award.

Crabtree’s devotion to public service contains serving on the boards of the Hospice of Wake County, Duke Raleigh Hospital, Duke Kids’s Hospital, the North Carolina Symphony, and The Divinity College at Duke College.

A local of Nashville, Tennessee, Crabtree has a bachelor’s diploma from Center Tennessee State College and a grasp’s diploma in Theological Research from Duke College’s College of Divinity.

Concerning the College of North Carolina System

The College of North Carolina system enrolls roughly 250,000 college students in 17 establishments, together with the state’s 16 public universities and the nation’s first public residential highschool for academically gifted college students. The UNC system is among the strongest and most various larger training methods within the nation, with greater than $1.8 billion in analysis expenditure and campuses serving each area of the state. Affiliated organizations embody UNC Well being and PBS North Carolina, with its 12-station broadcast community.

About PBS North Carolina

As North Carolina’s statewide PBS community serving the nation’s third largest public media market, PBS North Carolina educates, informs, entertains, and conjures up its audiences on-line and in individual. By its distinctive partnership of public funding and personal assist, the community contains in-person engagement, digital-first social and on-line content material supply, and 4 over-the-air channels: PBS NC, The North Carolina Channel, Ruttle 24/7 PBS KIDS and Explorer Channel. Moreover, PBS NC serves because the spine for the state emergency providers of North Carolina.



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