WIC Mission Contemporary – Farmers Market Vitamin Program


The Farmers Market Vitamin Program (FMNP) in Michigan is named Mission FRESH and is run by the WIC (Ladies, Infants and Youngsters) program. WIC Mission FRESH began in 1986 in a number of states throughout the nation. In 1988, Congress approved a three-year demonstration mission to check the idea in 10 states. WIC Mission FRESH was administered by the Michigan Division of Agriculture as a federal pilot in fiscal years 1989 and 1990. The success of the mission prompted Congress to enact the Farmers Market Vitamin Act (PL102-314) of 1992. This system was moved to Michigan. The Division of Well being and Human Companies (previously often known as the Michigan Division of Group Well being) in November 1992 the place it stays at this time.

WIC Mission FRESH helps Michigan present wholesome and nutritious merchandise to WIC prospects whereas selling financial progress by selling our state’s numerous agricultural merchandise. This system supplies low-income, nutrition-at-risk WIC prospects with eligible, regionally grown, recent, unripe vegatables and fruits at approved farmers, farmers’ markets and roadside places all through Michigan.

How do WIC Mission Contemporary Coupons work?

Enrolled WIC purchasers, excluding infants, could also be eligible to obtain a $25 booklet that features 5, $5 coupons for use from June 1 to October 31 within the yr the booklet is issued. It’s the duty of WIC native company workers to determine eligible prospects and concern coupons at native WIC companies, farmers’ markets, or roadside stands.

What will be purchased with WIC Mission Contemporary Coupons?

WIC Mission FRESH Coupons can solely be used to buy eligible, regionally grown, recent, unripe vegatables and fruits from approved farmers, farmers’ markets and roadside stands. WIC prospects are inspired to make use of all of their coupons in the course of the season to assist meet their particular dietary wants. They’re particularly inspired to purchase broccoli, carrots, potatoes, squash, peaches, apples and tomatoes. The emphasis is on quite a lot of merchandise wealthy in nutritional vitamins A, C and folic acid.

image of vegetable

How do WIC contributors know which farmers markets are approved?

To help prospects, all approved farmers, farmers’ markets and roadside stands may have a laminated yellow poster that reads: “Mission Contemporary Coupons Accepted Right here” posted on their stands. In fiscal 2019, 1,373 Michigan farmers, 146 Michigan farmers markets, and 140 roadside stands have been approved to simply accept WIC Mission FRESH coupons. WIC Mission FRESH serves greater than 27,000 prospects by way of 48 native well being companies in 77 counties in Michigan.

How do farmers get entangled within the WIC Mission Contemporary Program?

Farmers, farmers markets and roadside residents within the WIC Mission FRESH program ought to contact Michelle Moore at 517-335-8632. MDHHS-WICProjectFRESH@michigan.gov

How do prospects obtain the WIC Mission Contemporary Coupon Booklet?

WIC purchasers wishing to study extra in regards to the WIC Mission FRESH Coupons ought to contact their native WIC clinic.

fruit and vegetable stand

nationwide perspective

Michigan has the thirteenth largest WIC Mission FRESH program within the nation and the third largest within the USDA (U.S. Division of Agriculture) Midwest area, which incorporates Wisconsin, Illinois, Indiana, Minnesota, Iowa and Ohio. Michigan had a 60% redemption fee in the course of the 2016 season and appears ahead to progress within the years to return!

Senior Mission Contemporary / Market Contemporary

The Senior Market FRESH program is run by the Michigan Division of Well being and Human Companies, Workplace of Growing older and Grownup Companies (previously often known as the Workplace of Companies to the Growing older).

Questions in regards to the Senior Market Contemporary Program ought to be directed to Growing older and Grownup Companies 517-284-0167phone number,

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